topic-marketing
The End of Crystal Clear: Why the Future of Eyewear is About Resisting Reality
The market has a short memory, but it learns from experience. The winning narrative today is not about more features, but about 'unbreakable reliability'.
topic-marketing
topic-marketing
Beyond the Spark: The Hidden Billion-Dollar Markets for Mischmetal
The global market for Mischmetal (HS: 2805.30) is trapped in a low-growth narrative, dominated by its legacy applications in metallurgy and pyrophorics. The data, however, reveals a series of high-growth anomalies in completely unrelated sectors.
topic-marketing
The Workhorse's Gambit: Why NiMH Batteries Lost the Narrative and How to Win It Back
The narrative that positioned NiMH batteries as a safe, eco-friendly alternative to lithium-ion has been decisively rejected by a market that prioritizes performance above all else.
topic-marketing
The Trust Deficit: Forging a New Narrative in the High-Stakes World of Permanent Magnets
The market for NdFeB Permanent Magnets (HS: 8505.11) is littered with the ghosts of broken promises.